Singapore International Airlines

Substance COVER LETTER4 1PROSPECTS OF ECONOMY5 1. 1Global Financial Crisis5 1. 2Oil Prices5 2PROSPECT OF AIRLINE INDUSTRY5 2. 1General Trend of the Airline Industry5 2. 2Analysis of seriousness of industry6 3VALUE CHAIN7 3. 1Training of Pilots/Cabin group/Ground dealing with staff7 3. 2Branding and publicity7 3. 3Reservations and Ticketing7 3. 4Ground Operations7 3. 5In-flight Services8 3. 6Aircraft Operations8 3. 7Fleet Management and maintenance8 3. 8Customers8 4SINGAPORE AIRLINE’S COMPETITIVE ADVANTAGE8 4. 1The 4 parts of SIA’s serious strategy8 5FINANCIAL STATEMENT ANALYSIS9 5. Working Performance Analysis9 5. 2Liquidity Analysis10 5. 3Solvency Analysis10 5. 4Profitability Analysis10 5. 5Stock Prices Analysis11 5. 6Comparison with Industry Average11 6SINGAPORE AIRLINES’ NON-FINANCIAL PERFORMANCE11 6. 1Learning and Growth11 6. 3 Internal Processes12 7RECOMMENDATIONS12 8APPENDIX13 9REFERENCES32 Cover Letter To: Ms Leo, CEO From: Investment Team Subject: Investm ent Report †Singapore Airlines Ltd This report contains an investigation of Singapore Airlines Ltd (SIA) with reaction to your inquiry on allure of making a genuinely huge medium-to-long haul interest in the portions of SIA. Right off the bat, an investigation of the possibilities of the aircraft business which SIA works in would be given to build up a superior comprehension of the business condition. The present condition of economy will likewise be one of the features as it is maybe probably the greatest worry among financial specialists. Next, the company’s esteem chain and serious systems would likewise be introduced and dissected to legitimize if SIA can continue its development in spite of various overall difficulties, for example, the money related emergency and high oil costs. What's more, an investigation of the company’s past budget summaries and particularly for the year 2007/08 would be introduced to break down the gainfulness and nature of income. For an increasingly all encompassing methodology, investigation of the organization and industry utilizing non-money related execution measures would likewise be utilized to address issues where budgetary measures are inadequately enlightening. Correlations with the business and fundamental contenders will likewise be made en route to show how they admission and if the stock cost can possibly develop among hardened rivalry in the carrier business. Ultimately, suggestions on the allure of the speculation would be given on our stand dependent on our examination. 1Prospects of Economy 1. 1Global Financial Crisis The world’s economy is at present confronting one of the most noticeably awful budgetary dangers since the time the Great Depression in 1929. Downfall of US banks, for example, Lehman Brothers were because of colossal corporate obligation default which made them bring about a huge debilitation misfortune. This tight credit crunch caused the defeat of the worldwide financial exchange with dreadful speculators pulling back their ventures. In light of the desolate viewpoint of the overall economy, confirmation was given by the G7 as they declare to uncover a 5-guide plan toward counter the emergency and to balance out the money related market. 1. 2Oil Prices The carrier business was definitely hit by the soaring of flight fuel costs for as far back as one year , driving numerous organizations to expand air ticket costs to cover the expanded use. Use is quickening at a quicker rate than income; henceforth this has caused numerous carrier organizations to endure a misfortune in working benefit. Be that as it may, bin normal raw petroleum costs has been on a declining pattern. â€Å"Prices fell $18. 1/b or over 14% in August, declining strongly from the record levels came to in July,† as per OPEC Monthly Oil Market Report September 2008. 2Prospect of Airline Industry 2. 1General Trend of the Airline Industry The present circumstance in the aircraft business stays hopeless. It is brought about by a blend of debilita ting traveler request, especially in the First and Business Classes, and the current dubious worldwide monetary viewpoint. Payload request has additionally plunged, with a 6. 5% drop sought after for Asia-Pacific bearers in July 2008. Nonetheless, SIA has had the option to envision changes and keep on breaking new grounds. The acquisition of A380 Airbus has helped SIA accomplish generous cost reserve funds. Furthermore, change of five Airbus A340-500 airplane into an All-Business Class set-up, and continually guaranteeing that limit best matches SIA’s request , have end up being productive for SIA alone regardless of the general debilitating traveler request. 2. 2Analysis of seriousness of industry Since SIA’s generally speaking gainfulness is to a great extent impacted by the nearness of rivalry, we have utilized Porter’s Model of Five Forces to break down the intensity of the business. Dangers of substitutes Throughout the years, the carrier business has gotten progressively serious with passage of new contenders, for example, spending aircrafts. Accordingly, a few travelers are deciding to fly spending aircrafts for short voyaging separations. Consequently, request from clients are turning out to be generally value versatile, driving a few firms to bring down their costs so as to remain serious. Purchaser Bargaining Power Buyer bartering power is expanding because of the value straightforwardness worries of clients, as they can pick which carrier to take. Be that as it may, on the business level, bartering power is low. Provider Bargaining Power Provider bartering power in the carrier business is high as the information required (airplane, avionics fuel) is one of a kind and there are no comparative substitutes accessible. Contention among existing players The force of rivalry among aircrafts has expanded considerably throughout the years as firms are narrowing the hole of the administration quality and on board conveniences. This has prompted expanding accentuation in powerful cost administration for firms. Danger of Entry There are generous hindrances to passage for the business because of the high introductory fixed cost and exclusive expertise. Be that as it may, the passage of spending aircrafts presents potential dangers to the current players. Numerous organizations have reacted by purchasing partakes in firms of spending aircrafts. 3Value Chain 3. 1Training of Pilots/Cabin group/Ground taking care of staff SIA’s places extraordinary accentuation in preparing by ceaselessly sending its representatives for thorough and thorough preparing. To introduce simply the best assistance, SIA likewise forces tough determination trial of workers at the enrollment stage. 3. 2Branding and exposure SIA’s spending on publicizing has been static over the ongoing years. As of late, TBWA supplanted Batey organization which promoted the famous Singapore Girl . SIA embraces a worldwide way to deal with publicizing in the global media, keeping the Singapore Girl symbol as its portrayal of top notch administration. 3. 3Reservations and Ticketing SIA’s site permits flight schedule downloads for contraptions, for example, pocket PCs and palm beat and synchronizes the information when it is revised. SIA’s tagging workplaces are situated in more than 70 nations and it works 24 hour phone reservations and administration call focuses to support its clients. The utilization of interline e-tagging permits ticket data to be put away in SIA’s made sure about database and shared among aircrafts on the customer’s agenda. 3. 4Ground Operations SATS handles all ground tasks which incorporates stuff/airfreight taking care of and cover administrations. Innovation, for example, Internet registration, biometric checks and downtown registration administrations are imbued to accelerate preparing time. The use of Fully Automated Seamless Travel (FAST) coordinates three procedures including aircraft registration, pre-migration security checks and movement leeway. SIA’s reliability clients additionally have the benefit of need registration and getting a charge out of selective offices at its parlors. 3. 5In-flight Services Its in-trip on-request theater setup has over a thousand interest alternatives and office programming for travelers. Likewise, SIA additionally incorporated the full size ‘space-bed’, on-board email and internet providers in its First and Business classes. 3. 6Aircraft Operations SIA flies legitimately to 66 goals and has as of late expanded trips to progressively famous goals. SIA has changed its lodges to full business class seating for its SG-NY flights and will do likewise for its SG-LA Flights. . 7Fleet Management and upkeep SIA keeps up youthful armadas of traveler and payload planes. These eco-friendly planes are on the normal age of 6-7yrs. It leases 34 out of its 126 airplane on an understanding of range 4. 7-10. 5 years with choices to sub-rent. SIAEC has likewise joined Airbus’ Maintenan ce Training Network, giving it access to Airbus’ most recent preparing systems. 3. 8Customers SIA’s KrisFlyer client maintenance plot has been successful to date and it presently centers around administrations for rich and business voyagers, related to the PPS club . Singapore Airline’s Competitive Advantage Through the worth chain examination with contenders, SIA has accomplished both separation and minimal effort procedures in its tasks and stands apart as an innovator in the business. 4. 1The 4 parts of SIA’s serious system 4. 1. 1Rigorous help plan, advancement and consistent advancement SIA’s administration improvement office continually looks into for and tries out new developments. It utilizes the unified development approach which includes three-advance procedures. The compelling criticism channel assists with guaranteeing that any helpful proposals are embraced. Representatives are likewise sent on ‘spy flights’ on competitor’s planes to report their discoveries . SIA’s consistent advancement underpins cost viability and it moves this edge to its clients. A few models are upgrades in seat and screen size, just as in-flight benefits, which thinks about well to its rivals . 4. 1. 2Profit and cost-cutting attitude of representatives SIA’s e

Separate Peace free essay sample

Quality has an immense sense of self. His life spins around rivalry. Regular daily existence is changed to a consistent war with everybody around him. He sees everybody he experiences as his opponents and foes. He says about games, â€Å"It was just as football players were truly set on pulverizing the life out of each other†¦Ã¢â‚¬ ¦as however even a tennis ball may transform into a bullet†. (Knowles pp. 84) Gene sees incomprehensibly important issues in innocuous rounds of sports. Quality is never OK with his own personality. He is desirous of the individuals who are better than him and treat them as foes. He becomes incredibly desirous of Finny for his athletic gifts and capacity to spurn the principles. He can't stand to feel mediocre compared to anybody, even his companion; they are on the whole his foes. He is resolved to be better than Finny in scholastics, so as to not feel second rate compared to Finny. We will compose a custom paper test on Separate Peace or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Being the best in scholastics would compare Gene with Finny, who was best in sports. Quality envisions that Finny is no less childish than him and that the two of them detested each other in their competition. He envisions Finny is just professing to be his companion to attack him. Quality deciphers all of Finny’s activities as made in competition to him. Finny really considers him his closest companion and never considered him to be a foe. Gene’s later disclosure that Finny really needs him to do well crushes the equalization of his reality, in which the two of them are adversaries going up against one another. So Finny is better physically as well as a decent individual. Continually feeling second rate, Gene is desirous and jealous to the point that a mutually dependent relationship is made conceivable. Coming up short on a character and desirously observing just Finny’s unrivaled ethics and gifts, he would offer anything to not feel sub-par compared to Finny. Quality is in a position cap he wants Finny’s character so much that he would go into a mutually dependent relationship with Finny to acquire his personality. Quality needs the characteristics of Finny that he needs. Simultaneously, Finny battles with instability after his fall. Having broken his leg, he really want to feel uncertain about himself. His per sonality is broken by the truth that he can no longer keep being the star competitor he was and accomplish his fantasy about being an officer. Being not able to complete his fantasies in his own physical body, he is compelled to bring them out with the help of Gene as an expansion of himself. Dedicating himself completely to a mutually dependent relationship is Finny’s method of freeing himself of his frailty and carrying on with an ordinary life through Gene. It would be as though the mishap had never happened. Finny expecting to carry on with his previous life through somebody and Gene’s want to take on Finny’s personality clears a path for a mutually dependent relationship to frame. Codependency turns into a snag to the production of a different personality. Finny’s fall gives the ideal chance to the codependency to begin. The two sides have something they need and can give consequently. Quality needs Finny’s character for the characteristics that he respects in Finny however needs himself. Finny needs to have the option to carry on with his life as a competitor through somebody who goes about as expansion of Finny. Quality and Finny can fulfill each other’s wants. Since the two individuals are accepting what they need in a mutually dependent relationship they are content and content with their life. There is no compelling reason to look inwards and analyze oneself or develop oneself. In the wake of getting into Finny’s pink shirt, Gene says, â€Å"When I glanced in the mirror it was no remote blue-blood I had become, no character out of fantasies. I was Phineas, Phineas to the life. I had no clue about why this gave me such exceptional help, however it appeared, remaining there in Finny’s triumphant shirt, that I could never falter through the disarray of my own character again. † (pp. 62). Quality feels glad that he has totally taken on Finny’s unrivaled character and got away from who he is with every one of his issues. A bogus sentiment of culmination and satisfaction keep Gene from shaping his own character. Simply after codependency is broken, can an individual character develop. Quality and Finny’s codependency is finished after Finny’s unexpected demise. Quality beginnings to reevaluate himself, his considerations and his feelings. At long last Gene places things into point of view (Slethaug). Gene’s life from the beginning of his kinship with Finny has rotated around Finny. All that he did, felt, considered respected Finny. His objective of getting cream of the crop, and his jealousy were the aftereffect of Finny. Finny was the segment, the establishment that upheld and formed his life. The establishment disintegrates away with Finny’s demise and Gene’s life comes smashing down. He can no longer rely upon Finny to direct his feelings, his considerations and to fill in as an icon he should outperform. With Finny out of the picture, Gene currently observes the silliness and dream he had been living in and the truth of life. He understands that a significant number of the adversaries he had seen were the result of his own dread. He realizes that Finny was a veritable and genuine companion who implied the best for him. Quality understands that dread of everything had prompted his seeing foes in companions and that it was destructive. He sees that his dread had driven him to feel undermined by a dauntless Finny and his envy. His dread had caused him to feel that everybody was out to get him. In particular this dread had driven him to genuinely injure Phineas and at long last prompted Finny’s passing. His blame at having had an immediate job in Finny’s demise prompts him seeing the illogicality of dreading the world, the obscure, the fanciful foe. He has gotten away from his dread of the world, and developed into a grown-up all the while. Just now when he no longer feelings of trepidation any person or thing, would gene be able to concentrate on himself and produce a character. Just now when he doesn't find in everybody some quality that he needs can he really observes his own qualities and vulnerabilities and mess with them. Quality can concentrate on manufacturing his own personality when he different people’s characters no longer intrigue him. Phineas instructs Gene that in this world there is something beyond underhandedness, and war yet in addition harmony and great. Everybody is prepared to do great and underhandedness. At the point when Gene finds that he like Finny is prepared to do great, he can conquer his blame about his transgression and find enduring harmony inside himself. Quality understands that his contempt and envy is â€Å"something uninformed in the human heart† and is inside him and furthermore realizes wars. Just by accommodating himself with the reality of the presence of this shrewdness inside him would gene be able to understand that his own actual foe isn't somebody like Finny yet in truth himself. He knows since he had been seeing himself in every other person. By coming to know his detestable, he can come to know himself and his own personality. Quality by coming to know this wickedness inside him can see now the thoughts of harmony and love and the genuine estimation of kinship. Quality says of his time at Devon, â€Å"my war finished before I at any point put on a uniform; I was ready for deployment all my time at school; I killed my foe there. † (pp. 204) Gene has murdered the detest, the shrewdness, the dread inside his heart that frequently causes wars. By murdering the dread inside him, he has crushed his own private evil presences. Quality has come to see that this foe never originates from without, yet consistently from inside. He knows, additionally, that there is no safeguard to be manufactured, just an acknowledgment and cleaning of oneself through affection. (Ellis) Gene has developed and found his own character after his mutually dependent relationship is persuasively cut off. In A Separate Peace, the creator first shows how the codependency among Gene and Finny is shaped. Later the creator shows how Gene at long last discovers his own personality after the codependency is broken. Works Cited Knowles, John. A Separate Peace.

Internal Control Of A Group Company Accounting Essay

AbstractionToday, the contention of inner control is continuously of import to aggregate organizations. It is typically accepted that a gathering is fairly mind boggling which would do a hard in pull offing risks between various parts. The liquidation of Enron Corporation in 2001 is a milepost in the developing history of inward control. After that episode numerous foundations known to man distributed their examinations for showing companies ‘ inside control. This theory presents the idea of inward control, and the relative back uping speculations of building an inner control. In addition, investigate the development of a gathering organization, and its anxiety of how to set up an inside interior control framework. At last, give a productive choice of a gathering ‘s interior control by an example review of BP group.ContentEntire Wordss: 10221List of figuresFigure 1i?sThe COSO Cube Figure 2i?sDesign of adjusted scored card Figure 3i?sBP ‘s arrangement of interior control Figure 4i?sCurrent proportion of BP Group 1 Figure 5i?sCurrent proportion of BP Group 2 Figure 6i?sReturn on resources of BP Group ( 2007-2011 ) Figure 7: Daily Stock fiscal worth change of BP Group, contrasted and the FTSE all part from 2008 to 2012Chapter 1 Introduction1.1 Aims of the surveyIn this twenty-four hours and age, the issue of interior control is continuously of import to bunch organizations. It is typically accepted that a gathering is so confounded which may doing a hard of pull offing the risk happens between the inside pieces of a gathering. The insolvency of Enron Corporation in 2001 is a milepost in the improvement history of inner control. After that shocking financial extortion occurrence, SEC ( Securities and Exchange Commission, U.S ) passed the Sarbanes-Oxley Act to balance recorded organizations so as to achieve a monetary transparence. Among the demonstration, region 404 ( SOX 404 ) proposes the issue of ‘internal control ‘ , it requires every one-year study should join an interior control study which will premier ‘state the obligation of course for set uping and keeping an equivale nt inner control development and processs for monetary inclusion, and besides contain an examination, as of the terminal of the latest budgetary twelvemonth of the guarantor, of the effectivity of the inside control development and processs of the backer for financial inclusion ‘ ( Nadler and Kros, 2008:243 ) . Blending to this SOX 404 act, diverse explicit foundations in various states make out the intricate rules for partnerships. For representation, in U.S. COSO ( Committee of Sponsoring Organizations of the Treadway Commission ) proposed rules in 1992 and 2004 for pull offing a house ‘s risk and adjusting their inner control framework. In United Kingdom, FRC ( Financial Reporting Council ) makes out the Turnbull counsel as an organization codification of inward control. Those two are comparable in contents.1.2 Administration of the thesisThis postulation is separated into seven sections and sorted out as follows. Section 1 examinations the foundations and points of this overview. Part 2 is a writing reappraisal about the similar surveies of interior control and gathering development. Section 3 acquaints the definition and how with actualize an inside control by consolidating COSO and Turnbull counsel, which incorporates the plans, rules, and constituents of interior control exercises. Part 4 is about a review of back uping speculations and their findings for set uping an inner control framework, which including department occupations, portfolio hypotheses, institutional financial sciences, LLSV speculations and Balanced scorecard. Part 5 accentuates the inner control in a ‘group ‘ organization and the significance of plan of a house by explaining the definition, highlights and an interior control outline for a gathering organization. Section 6 is an occurrence overview of BP Group as the exploration methodological examination, by look intoing and inquiring about BP gathering's interior control development ; roll uping similar financial informations to check the effectivity of BP gathering's inward control exercises. Section 7 proposes a decision.Chapter 2 Literature ReviewBecause of the subject of this theory is ‘internal control of a gathering organization ‘ , hence there are primarily two sorts of articles are being gathered. One is the records about how to set up an inward control framework, and the other is about the development of a gathering organization. Nook and Echlosser ‘s ‘internal control †its actual nature ‘ in 1965 is ordinarily accepted as the soonest article in talking the inward control issue. This article discusses the impression of interior control. He called attention to the purposes of inward control are to do monetary data framework increasingly trustworthy and to defend resources. In add-on, the genuine idea of inner control could be characterized and saw by puting a financial data framework. It is typically accepted that a financial data framework can run with little or no inner control. Be that as it may, the monetary data framework can be fortified by including an interior control. Moreover, including interior control duties could straight amplify the monetary framework. Such obligations can decrease the missteps and extortion causation by individuals. ‘Internal control obligations are vital due to the psychological, moral, and physical failings worked in individuals ‘ ( Bower and Echlosser, 1965:339 ) . All things considered, because of the early clasp of this article, the journalists did non talk the utilization of inward control on organizations. Gauthier ( 2006:11 ) in his article of ‘Understanding interior control ‘ calls attention to that the develop of inside control is non new. This article sees what every people part financial chief and board part ought to cognize about interior control. Wrap up the vital grounds of financial examinations which with a misrepresentation ; the Treadway Commission accepts that it is because of an inadequacy of interior control framework. Thusly, associations bolstered the Treadway Commission to design a Committee of Sponsoring Organizations ( COSO ) to regulate concern tasks in attempts. COSO characterized five imperative constituents to vouch a model of inward control inside an organization is worthy or far reaching: a. control condition, b. peril examination, c. control exercises, d. imparting, and e. observing. In any case, there is no ideal model of inward control. Inward control ‘s nature is risks ‘ variegation, rather than dismissing. Spira and Page ( 2003 ) hold the position that the arrival of the Turnbull counsel is a program of the UK specialists, which mean to augment enterprises ‘ inward control. The advice adjusts inside control to danger course. In addition, this article finds the change of building the contention about inside control and danger heading with the UK organization circle by utilizing a sociological situation on peril. In add-on, this article offers an of import help on the UK organizations ‘ inward control outline. Soderquist ( 2000:375 ) focuses that ‘the current legitimate build of the enterprise is basic: a company is an unbelievable individual, and the request for administrative congregations, councils, and attorneies is whether this develop serves their requests. ‘ This article essentially talks about various theories in building companies, gives utile data to investigating the development of organizations. Moreover, this exposition watches the bing legitimate develop, mensurating its utility and revealing its limits, accordingly proposing a sound company build. Chandler ( 1992 ) inspects concern organizations ‘ activities and examples from a recorded position. He in add-on investigates the estimation of the house from four monetary speculations, which are the neoclassical, the head specialist, the managing cost and the developmental ( Chandler, 1992:484 ) . Besides, elucidating the start and developing of present day modern organizations. This article other than gives an utile idea in elucidating inward control in various sorts of gathering organizations. Tsay ( 2010 ) profoundly inquires about the Sarbanes-Oxley Act of 2002 ( SOX ) . He focuses that the development 302 of the Sarbanes-Oxley Act requires bearing of recorded open organizations ought to open up each modification of their interior control frameworks. SOX development 404 to boot necessitates that a course has an obligation on estimating the effectivity of its interior control frameworks and the rating study ought to be examined by an enrolled bookkeeping house ( Tsay, 2010:53 ) . In January 2009 the Committee of Sponsoring Organization of the Treadway Commission ( COSO ) distributed Guidance on Monitoring Internal Control Systems. The guidance runs a hypothetical record to program and actualize an inward control rating plan for the heading of a house. In addition, this article offers an appreciated guidance on joining COSO direction and partnerships ‘ inner control framework. All the more explicitly, the paper unravels the activity of how to utilize COSO ‘s fi ve constituents ( control condition, peril evaluation, control exercises, imparting, and checking ) with an organization ‘s inside control framework. Kiyak ( 2004:3 ) proposes ‘a hypothesis driven, testable, consolidate model that indicates the interrelatednesss between cardinal vital ideas that characterize a planetary organization: corporate planetary plan, hierarchical development, bearing systems, authoritative progress, corporate driving, and monetary and advertise open introduction ‘ . The paper creates basic meanings of the key ideas, and more distant runs an experimental work by using an online cross-sectional investigation in American transnational organizations. As the choice Kayak focuses that the system of corporate globalization is a convoluted

Determination of the Enthalpy Change of a Reaction :: GCSE Chemistry Coursework Investigation

Assurance of the Enthalpy Change of a Reaction Decide the enthalpy change of the warm deterioration of calcium carbonate by an aberrant strategy dependent on Hess' law. Assurance of the Enthalpy Change of a Reaction Decide the enthalpy change of the warm deterioration of calcium carbonate by a circuitous technique dependent on Hess' law. Utilizing the proposed strategy for acquiring results, these qualities were accumulated: Response 1: CaCO3(s) + 2HCl(aq) CaCl2(aq) + CO2(g) + H2O(l) Chart  ¼ in the two cases speaks to the mean of the information. Utilizing the condition for enthalpy change: H = mcT Where: m = Mass of fluid to which warmth is moved to (g) c = Specific warmth limit of watery arrangement (taken as water = 4.18 J.g-1.K-1) T = Temperature change (oK) We would thus be able to decide the enthalpy changes of response 1 and response 2 utilizing the mean ( ¼) of the information acquired. Response 1: H = 50 x 4.18 x - 2.12 H = - 443.08 This worth is for 2.51g of calcium carbonate, not 100.1g which is its sub-atomic weight. Subsequently: H = - 443.08 x (100.1/2.51) = - 17670.2 J.mol-1. H = - 17.67 kJ.mol-1. Response 2: H = 50 x 4.18 x - 10.3 H = - 2152.7 This worth is for 1.37g of calcium oxide, not 56.1g which is its relative sub-atomic mass. Subsequently: H = - 2152.7 x (56.1/1.37) = - 88150.7 J.mol-1. H = - 88.15 kJ.mol-1. Hess' law expresses that: 1The all out enthalpy change for a compound response is autonomous of the course by which the response takes place, gave beginning and last conditions are the equivalent. This implies in this manner the enthalpy change of a response can be estimated by the figuring of 2 different responses which relate legitimately to the reactants utilized in the main response and gave the equivalent response conditions are utilized, the outcomes won't be influenced. We have the issue set by the analysis: to decide the enthalpy change of the warm deterioration of calcium carbonate. This is troublesome in light of the fact that we can't precisely quantify how much warm vitality is taken from the environmental factors and gave by means of warm vitality from a Bunsen fire into the reactants, because of its endothermic nature. Hence utilizing the enthalpy changes acquired in response 1 and response 2 we can set up a Hess cycle: In this way utilizing Hess' law we can ascertain the enthalpy change of response 3. Response 3: H = Reaction 1 - Reaction 2 H = - 17.67 - (- 88.15) = +70.48 kJ.mol-1. Looking at the worth +70.

Colonialism in Heart of Darkness - Free Essay Example

Heart of Darkness centers around a man named Marlow, an inward – looking sailor, and his journey up the Congo River to meet a man named Kurtz. Marlow takes a job as a riverboat captain for an ivory trading company in the Congo. As Marlow travels through the Congo he sees a lot of carelessness and disorganization in the company’s stations. Marlow sees how the native inhabitants have become slaves for the company. According to Marlow, colonialism began because of the ivory which the Europeans were very hungry for. All the way through his journey up the Congo and into the Heart of Darkness, the true purpose of colonialism and the European capitalist approach is uncovered. Before we can talk about colonialism in the book we must first understand what it is. Colonialism is the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically. Now let’s talk about how Conrad colonializes Africa in the book. Conrad uses Marlow to tell his story of how everything took place. The story starts with Marlow on ship on the Thames River. The first time the theme of colonialism is brought up is on page 2 when Marlow talks about the old river, he says â€Å"the old river in its broad reach rested unruffled at the decline of day, after ages of good service done to the race that peopled its banks, spread out in the tranquil dignity of a waterway leading to the uttermost ends of the earth† The rivers are very important and complicated symbols throughout Heart of Darkness, and Marlow presents the Thames as â€Å"unruffled† and possessing a â€Å"tranquil dignity.â₠¬  The waters that he is describing here is responsible for the violent colonial events treated later in the text. There were many purposes for colonialism according to Marlow. One of the main reasons for the colonialism of Africa is the ivory business. Another reason according to Kurtz is for the suppression of the Natives beliefs and traditional way of life. Another purpose for colonialism is to gain control over the natural wealth of the country. The need for ivory was more important than civilizing the natives of the land especially for the Europeans, but also for Kurtz. His need for ivory drove him to sickness and insanity and madness. The Russian told Marlow that Kurtz was about to shoot him over a small stash of ivory. â€Å"he declared he would shoot me unless I gave him the ivory and then cleared out of the country, because he could do so, and had a fancy for it, and there was nothing on earth to prevent him killing whom he jolly well pleased.† Kurtz need for ivory got so bad that he was willing to kill for it. The colonization of Africa had some major impacts and affects. Conrad attacks these affects’ on the native population and the colonizers of the land. He directly attacks this by Marlow’s description of the natives. â€Å"It was unearthly, and the men were—No, they were not inhuman. Well, you know, that was the worst of it—the suspicion of their not being inhuman. It would come slowly to one. They howled and leaped, and spun, and made horrid faces; but what thrilled you was just the thought of their humanity—like yours—the thought of your remote kinship with this wild and passionate uproar. Ugly. Yes, it was ugly enough; but if you were man enough you would admit to yourself that there was in you just the faintest trace of a response to the terrible frankness of that noise, a dim suspicion of there being a meaning in it which you—you so remote from the night of first ages—could comprehend.† There were some impacts to colon ization as well. One of the major impacts would be the increased tension and violence between natives and the colonizers. Another impact would be the racial oppression of the natives. Colonizers forced the natives to be their slaves so they didn’t have to do all of the hard work. In the movie it showed how the natives were operating the boats and collecting and loading ivory onto the boats while the white colonizers watched and told them what to do. Unlike most novels that focus on the evils of colonialism, Heart of Darkness focus on the attention to damage that colonization does to souls of the colonizers. Kurtz would be a perfect example of this situation because he went insane over ivory. In the end of the book Kurtz screams out â€Å"the horror, the horror†. I have explored the meanings and the purposes, and the impacts of colonization of Africa. I have discussed how colonization of Africa drove one man to death and impacted the lives of others. Throughout his book â€Å"Heart of Darkness†, Joseph Conrad tells that colonialism is a cruel and savage process that seeks to remove all radical beliefs. He divulges that colonialism is just a brutal fight for domination and power in a foreign territory where getting the top is the only thing that matters. All the way through Marlow’s journey up the Congo and into the heart of darkness, the true purpose of colonialism and the European capitalist approach has be en uncovered.

Community Policemen In Preventing And Solving The Crimes - 275 Words

The Efficiency Of Community Policemen In Preventing And Solving The Crimes (Essay Sample) Content: The Efficiency of Community Policemen in Preventing and Solving CrimeName:Course:Date:The Efficiency of Community Policemen in Preventing and Solving CrimeWhat problems do law enforcement officers have to bear when dealing with group violence? In many states, gang violence and gang-related homicide are rampant, and the police force has been unable to tackle the problem conclusively. Despite the punishment that gang members are subjected to upon conviction, the crime is still on the rise in many states. The firearm assault is also another problem that criminal groups have continued to present to the law enforcers. While police officers are mandated by the law to deal with all types of crimes and criminals, it is also true that dealing with members of a gang may be more challenging than dealing with individual and isolated cases of crime. Criminal group members have a tendency of becoming repeat offenders and also creating hideout places that police officers are sometim es unable to access.This question seeks to find the obstacles that they face in trying to enforce the law, and also in the rehabilitation of the gang members. Which crime prevention methods do the police apply, and how effective are they? As they answer this question, they will also possibly give suggestions on what can be done by the general police force to increase their efficiency, as well as the contributions that the community can make to simplify the processes of preventing and solving a crime.Since there are principles of crime prevention, the research que...

Critical Analysis of Power, Ambition, Glory Essay examples

Power, Ambition, Glory By Steve Forbes and John Prevas Synopsis Power, Ambition, Glory analyzes great leaders in history and links similarities with leaders of today. Great leaders such as Cyrus the Great, Alexander the Great, Hannibal of Carthage, Julius Caesar and Augustus bear a striking resemblance to characteristics that we see from current business leaders. The historical leader’s leadership style and results that followed give insight into effective management. Cyrus the Great Cyrus the Great saw no boundaries for his conquest. While he commanded a powerful army, he used his intelligence to win wars. Rather than razing towns and enslaving the residents, Cyrus brought acceptance and integration for the local population†¦show more content†¦Steve Forbes has an impressive business background. He is currently chairman and CEO of Forbes Media, along with Editor-in-Chief of the much respected Forbes Magazine which has a circulation of over 900,000 reaching close to five million readers. In 1996 and 2000, Mr. Forbes campaigned for presidential office. He has authored several books and numerous articles. His academic credentials include a B.A. in history along with honorary degrees from twenty-three other colleges. Mr. Forbes served on the Board of Trustees of Princeton University for ten years. 1 A shortcoming in his academic credentials is his lack of post graduate work. John Prevas has an extensive academic background in histor y and law. He obtained his masters degree from John Hopkins University in educational psychology along with a law degree from Antioch School of Law. Currently, Mr. Prevas teaches Latin and ancient history at Eckerd College. He has authored three books on ancient history. The topics of his books includes Xenophon, Hannibal of Carthage, and Alexander the Great. Each of these characters was analyzed in Power, Ambition, Glory. 2 When looking at his credentials in the context of this book, Mr. Prevas would benefit from actual business and leadership experience. Motivation History is obviously very important to these authors. Steve Forbes’ B.A. in history and his current business experience andShow MoreRelatedThe Ultimate Goal Of Napoleon I, Emperor Of The French Essay1297 Words   |  6 Pagesquestion. Instead, kaleidoscopes of opinions that span centuries from Napoleon’s reign to contemporary research give us the best analysis of his ambitions. No matter the era, historian’s opinions of Napoleon shift between admiring his achievements, in varying contexts of establishing order or reorganizing governmental systems, to criticizing his personal lust for power. This essay will discuss the varying opinions by which historians view Napoleon I, Emperor of the French, and his fundamental objectiveRead MoreAmbition In Julius Caesar756 Words   |  4 Pagesultimate pursuit of power. The conspirators against his ideals, such as Brutus and Cassius, charged Caesar with such ambition, and his behavior substantiates this judgment: he does vie for absolute power over Rome, reveling in the homage he receives from others and in his conception of himself as a leadership figure that will live on forever through his legacy. However, his unwavering faith in his own permanence eventually proves to be his untimely undoing. Through critical analysis and historical evidenceRead MoreHobbes And The State Of Nature1549 Words   |  7 Pagesabsolute sovereign. Hobbes argues that the worst that a man can endure is the reversal to the state of nature, which is when society is faced with a civil war, as Hobbes himself witnessed in his lifetime. 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However, Fettweis’s Pathologies of Power provides a very interesting and somewhat unusual dig at U.S. foreign policy. In his book Pathologies of Power Fettweis is highly critical of the below average foreign policy performance of the United States over the last few decades and he strives to shed some light on why the U.S. keeps repeating the same mistakes over and over again.Read MoreMr. Milton’s â€Å"Paradise Lost†1935 Words   |  8 Pagesdelighted because he sings â€Å"with so much gravity and ease.† Marvell specifically commends Milton’s powers of mind and determination. Earlier in the poem, he had called Milton â€Å"blind, yet bold,† as well as â€Å"strong.† Blindness had not diminished Milton’s poetic ambition, daring, or capability. In the sixth paragraph, Marvell asserts that â€Å"Heav’n† must have offset Milton’s loss of physical sight with the power of prophecy. In the last paragraph, Marvell defends Milton’s decision to reject rhyme at a timeRead MoreEconomics And The International System2303 Words   |  10 PagesRunning head: CHINA: WHERE IT’S BEEN AND WHERE IT’S GOING 1 China’s Economy: Where it’s been, and where it’s going An Analysis and Literature Review Norwich University Author Note This paper was prepared for GD530 Economics and the International System, taught by Professor Snow CHINA: WHERE IT’S BEEN AND WHERE IT’S GOING 2 Abstract The purpose of this essay is to show how the economy of China has, and is changingRead More Self-defense in Criminal Cases Essay2630 Words   |  11 Pagessynonymous with the arbitrary targeting of subjects based on criteria ranging from political hardball, to prosecutorial ambition, to the allure of urgent newspaper headlines and television promos (quot;News at 11quot;) that, like magic pixie dust, can grace a faceless civil servant with instant celebrity status. 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Industrial Revolution A Lesson Plan Essay - 2154 Words

Industrial Revolution Lesson Plan Context: This lesson is designed to be implemented in a high school World History class grades 9-10. The unit of study will be the Industrial Revolution focusing particularly on England. The lesson that focuses on environmental impact of the industrial revolution fits in on day 5 of what would be a 10 day unit. Preceding this lesson will be a general unit overview, causes of the Industrial Revolution, a study of early industrialization, a study of factories and mass production. Prior to this lesson students would have studied multiple technological advances on rural society and the impact those advances had on creating a movement of urbanization. Following this lesson students will be lessons introducing students to major economic theories Capitalism and Communism, study the advances in technology, science and medicine and look at daily life of citizens during the 1800s. The lesson prior to this one focuses on the impact mass production had on the labor market and the economy. This lesson fo cuses on how the industrial revolution impacted sustainability and process. Implementation of the lesson requires one period of 60 minutes. Objectives: Emphasize that the industrial revolution had many negative consequences on the environment. Advancements in factories, trains and steam boats, all powered by natural resources like coal and wood had a negative influence on the environment, essentially leading to an increase in pollution. IntroduceShow MoreRelatedThe Industrial Revolution Of The Middle East1071 Words   |  5 Pagesadvanced forms of weaponry. Such a desire was not ignored in America nor England during the Industrial Revolution, but, rather, was seen by many as an opportune investment during a time of extraordinarily progressive innovation. With this in mind the Industrial Revolution became heavily involved with the advancement of weaponry, forever changing the face of war unlike any era before it. The industrial revolution was a time of great change for both Europe and America. Inventions during this time (suchRead MoreImproving Health Care Organizations For The Better1158 Words   |  5 PagesUniversal health care among European people was very useful to have plenty of services and treatments readily available for whenever they need it. For America, the first time advances that contributed to early period managed care was the American Industrial Revolution in the 1870s and 1880s. The start of this industry was from the 1870s what computer technology has been from the 1970s and 80s, (Orji, 2015, Powerpoint slide 10). The purpose of this was to hire adequate amount of employees to carry out manyRead MoreEssay on Gke Task 41082 Words   |  5 PagesGKE Task 4 The two most significant social consequences of the First Industrial Revolution were the emergence of the Bourgeoisie and the rise of factories. As a result of new developments in machinery and the formation of factories, the division of the labor force drastically changed. No longer were people born into their crafts; however, they were able to choose factory work as their profession, and wealthy land owners were no longer able to count on the possession of large tracts of landRead MoreThe Evolution of Modern Marketing Essay1154 Words   |  5 Pagesneeds; which brings us to our purpose for this dialog. Marketing is simply an advancement of two other philosophies the product philosophy, and the sales philosophy. Product Philosophy According to Henley, (2011) this philosophy predates the Industrial Revolution (Henley, 2011) and, bases itself on the assumption that if one creates a high quality product it will sell itself irrespective of customer wants, and needs. This concept excludes the customer from the decision and solely revolves around theRead MoreThe Industrial Revolution Of The Ancient Times2087 Words   |  9 PagesAmerica has seen three major revolutions in its history. The Agricultural Revolution of the ancient times, the Industrial Revolution in the late 18th to early 19th century and finally, the Digital/Technology revolution in which we are currently living (Why, n.d.). Each revolution America has encountered has come with turmoil and drastic changes; though change is rarely easily accepted, most often it results in new and often improved innovation. The Agricultural revolution brought about ancient ChineseRead MoreHungarian Revolution of 19561105 Words   |  5 Pageslife ultimately led to t he primary uprising known as the Hungarian Revolution of 1956. This event not only portrayed the initial precursor of instability, but also rebellion inside the Soviet Iron Curtain. The Hungarian Revolution of 1956 included effects such as a massive decrease in the global Communist party, an increase of the policy Containment in the Western Hemisphere, and polarization of the Cold War. In the Hungarian Revolution of 1956, The U.S.S.R. principle of peaceful negotiation greatlyRead MoreNigeria, The Most Populous African Country, With Enormous1518 Words   |  7 Pagescreation for Nigerian economy. No country of the world has moved to industrialized economy status without passing through the transformation of the agricultural sector. The reason is simple. Agriculture provides the basic raw materials needed for industrial development. Food accounts for the highest share of consumer price index and providing cheap food is critical for taming inflation. When inflation is low, interest rates decline and it brings greater private sector investments. A more productiveRead MoreThe National Association For The Education Of Young Children Essay1140 Words   |  5 Pagesthrough activity. His hands-on concept of learning at young ages has continued to be used in modern day preschools (Silber, n.d.). Preschool establishments in America were created to provide care for toddlers of working parents during the Industrial Revolution (Lipoff, 2011). In 1965 President Lyndon B. Johnson worked with a veteran politician, Sargent Shriver, to develop the Head Start program (Biography, 2014). This program was designed to provide a government funded organization which would provideRead MoreTechnology From The Industrial Revolution1179 Words   |  5 PagesInnovations in technology from the Industrial Revolution to today have changed work and the workplace. Robots and other automated machines do many human jobs. One study concluded that about 50 percen t of US workers could be replaced by robots in the next 10 to 20 years (Jones, 2016, para. 3). Even though robots will replace some jobs done by humans, there will be new and higher skilled jobs for workers. Some people worry that robots will have a negative impact on humans in the future. However, peopleRead MoreEisenhower And The Military Industrial Complex888 Words   |  4 Pages2) Eisenhower and the Military Industrial Complex (2:30) a) Quote: â€Å"Until the latest of our world conflicts [meaning WWII] the United States had no†¦Ã¢â‚¬  Finish the quote. President Eisenhower states â€Å"Until the latest of our world conflicts [meaning WWII] the United States had no armaments industry.† b) How many millions of men and women at the time were directly engaged in the â€Å"defense establishment†? Three and a half million men and women were directly engaged in the defense establishment

Book Review of Liberty and Power Essay - 959 Words

Harry L. Watson, Liberty and Power; The Politics of Jacksonian America Hill and Wang, N.Y. Review written by Richard Foust Book Review Harry L. Watson’s book, â€Å"Liberty and Power, The Politics of Jacksonian America†, takes an analytical look at America and her politics during the Age of Jackson. Watson uses the economy and the ideological mindset of the people, to support a powerful argument about the beginning of American political parties and their importance in defining the political direction of the country. Watson argues that economic inequalities caused by the â€Å"Market Revolution† and a threat to American liberty caused Americans to organize politically in support of a†¦show more content†¦The subsistence farmer, unable to compete, saw the Market Revolution as a threat to his liberty and acted on this threat. Watson surmises that with this threat, politically active citizens were ripe for a political party system that would protect their independence and liberty. Enter Andrew Jackson, who appealed to those voters who felt threate ned by the changing economic picture. Jackson and his supporters believed that the Republican/Whig political party represented an elitist, aristocratic government that would put the ever expanding economy and their own profit above the liberty and good of the majority and it was the good of the majority that Jackson would rely on with great success. He believed that the preservation of the Republic depended on the majority and the majority was represented by independent farmers, who were profiting the least from the Market Revolution. Believing that any government based on aristocracy could become corrupt, he felt that that the best way was to treat all of the citizens alike and turn the rule of the country over to the majority. This majority, with the fiery General Andrew Jackson as their leader, would create the Democratic Party. Watson’s focus on political parties, chapter 6, is an important part of this book. Not only does it support his argument, but it also gives the re aderShow MoreRelatedThe Supreme Court s Marbury V. Madison Essay1140 Words   |  5 Pagesdecision would forever alter the political framework of the United States. Resulting in the creation of judicial review—the power to determine if a piece of legislation is constitutional, that is, whether or not it infringes on the provisions of existing law —the Marbury v. Madison decision arguably made the judicial branch the most powerful division of the federal government. Today, judicial review is a fundamental part of American government, standing as a testament of the significance of the historicalRead MoreThe Real Lincoln : A New Look At Abraham Lincoln1366 Words   |  6 PagesIn Thomas J. DiLorenzo’s book, The Real Lincoln: A New Look at Abraham Lincoln, His Agenda, and an Unnecessary War, he reveals the truth about Abraham Lincoln and attempts to get rid of the myths that many have told. He reveals the agenda of Lincoln and the real purpose behind the Civil War . One question that some have is why did it take a war to end slavery? In the book it is stated that, â€Å"dozens of countries†¦ ended slavery peacefully during the late eighteenth and nineteenth centuries†(x). ManyRead MoreThe USA Patriot Act Essay1501 Words   |  7 Pagesaction to provide future protection. New techniques had to be developed to protect the nation from the menace of terrorism. 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Apple, Inc Strategic Leadership - 884 Words

Apple, Inc Strategic Leadership 2010 vs 2015 Steve Jobs Steve Jobs was an effective strategic leader in 2010. He was able to achieve this effectiveness through his innovation, passion, determination, and foresight of consumer’s future needs. Jobs focused on â€Å"vision rather than reality† that allowed him to â€Å"imagine a new order of things that others could not see† (Kalla). His creations followed a structured and detailed method. He â€Å"pushed suppliers for new benchmarks then adopted the first breakthrough†¦Ã¢â‚¬  (Kalla), instead of revamping another company’s product. Not only did he strive to develop products that set Apple products apart, he also made it exclusive so that he could maintain the superior image of Apple. Jobs considered the user’s need for ease and his desire for superior innovation to produce simple yet elegantly designed products (Zenger). This allowed Apple to set themselves apart and stay ahead of the competition. Though his pursuit of perfection could lead him to be overbearing to those around him, he would always deliver (Kalla). He was able to do this because his confidence pushed others to deliver. His passion was contagious and he had a â€Å"powerful magnetic personality to motivate† (Kalla). He thought outside of the box and believed that everything was achievable. This view of Job’s is known as Reality Distortion Field. For example, Steve Wozniak was able to create the Breakout video game, which should have taken at least four months, in four days because ofShow MoreRelatedStrategic leadership and innovation at Apple Inc.3160 Words   |  13 PagesInternational strategy course work Based on case study Strategic leadership and innovation at Apple Inc. 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The starting point is in strategic analysis, this is process that managers use to evaluate and select their competitive advantages which will help separate themRead MoreContingency Plan1552 Words   |  7 PagesImplementation, Strategic Controls, and Contingency Plan Tonya Starks STR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assessRead MoreStrategic Analysis of Apple Inc1676 Words   |  7 PagesStrategic analysis of Apple inc * * Table of contents * 1. History of Apple inc 2. Analysis of strategy * 2.1 Applying Porter’s strategy framework to Apple Inc * 2.2 future strategies 3. Recommendations 4. Leadership/culture 5. Appendix 6. References * * * * * * * * * * * * * * * * * * * * 1. History on Apple Inc * Apple Inc. is an American corporationRead MoreEssay Apple Inc Organization Structure1318 Words   |  6 Pagesfor is Apple Inc., In this essay, I will give a brief overview of the company’s history, define it organizational structure and effects it have on the success of the organization, distinguish between leadership and management, describe the culture and the core capabilities which lead to Apple becoming the most powerful company in the nation. Company History Apple Computers Inc., was established by Steve Jobs and Steve Wozniak in 1976 with the release of the Apple computer. In 1977 Apple ComputerRead MoreThe Social Responsibility Of Apple Inc.1687 Words   |  7 PagesCompany of Choice: Apple Inc. The Social Responsibility of Apple Inc. 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Write a ten to twelve (10-12) page paper in which you: Analyze the existing business strategiesRead MoreApple1199 Words   |  5 PagesTravis MacKenzie Erendira Franzen Apple INC. Table of Contents Company background Recent Annual Report Analysis for Financial position Vision Mission Statement Corporate Culture Industrial Organizational Model of Above-Average Returns Resource- Based Model of Above-Average Returns Five Forces of Competition Model Competitor Analysis Core Competencies Competitive Advantages SWOT Analysis Corporate Entrepreneurship Strategic Leadership Corporate Governance Analysis of

Numerous carers Health and Social Care

Question: 1.What demands do care relationships within families place on carers, and those cared for?.2. What are the main difficulties that home carers might face in working in someones home, and how might they overcome them?.3. When is it acceptable to share personal information about a service user with other people?.4. Why might people find it difficult to make the transition from living in their own home to living in a residential care home?. Answer: 1. There is an absence of extensive or practically identical universal proof on carers. The definition and estimation of due consideration present noteworthy difficulties, particularly in a study which endeavors to make global examinations. Numerous carers don't see themselves all things considered and, regardless of the possibility that addressed, would not pronounce that they were carers. Society's states of mind towards family obligations and the accessibility of administrations to bolster both carers and individuals with wellbeing restrictions fluctuate broadly crosswise over nations, impacting the example and affirmation of casual minding. Thinks about using distinctive meanings of carers which contrast contingent upon the minding exercises included and who is the consideration beneficiary, prompting the incorporation or rejection of alleged instrumental activities of day to day living, and the registration or rejection of youthful account recipients and individuals with sick we llbeing. Glendinning et al. (2009) attract regard for how contrasts in definitions and complex causal connections make speculations about worldwide experience troublesome. To evaluate the attributes of carers and the effect of casual minding, distinctive national and crosscountry studies utilize as a part of this section. No limit employs as a part of the general meaning of carers and all people with minding obligations of no less than one hour every week are incorporated. All definitions concentrate on individual consideration (ADL) inside or outside the family. However, there are contrasts in the extent of the description. Specifically, the question in the United Kingdom indicates that the kind of exercises incorporated into consideration and that they perform towards somebody who has a long haul wellbeing condition, who is elderly or who has an incapacity. Interestingly, the definition in the United Kingdom is more extensive and incorporates taking care of or giving uncommon help to somebody who is wiped out, crippled or elderly. The results may be touchy to variable definitions and estimation mistake. The graphic investigation on the qualities of carers is restricted to the specimen of people of ages 50 years or more. The decision is incompletely determined by information restrictions and somewhat by the way that this gathering will probably include in minding obligations and more at danger of work business sector exit. Information from Australia and the United Kingdom uncover that 70% of carers are aged 45 or more. More seasoned specialists aged between the 50s and 60s years furthermore more inclined to early retirement, especially on account of family obligations . (BOOK REVIEW, 2000) 2. Time requirements, low pay, and absence of preparing for cutting edge staff are the principal difficulties confronting care laborers in the United Kingdom, as indicated by an overview on homecare. Somewhere in the range of 83% of respondents to the study, directed by the Guardian Social Care Network and the Department of Health, referred to an absence of time as the significant test for consideration laborers who make home visits, while 60% refused to pay and conditions and 66% said deficient preparing. More than 1,440 individuals joined in the study on dispositions to homecare, including home care suppliers, care laborers, people who get homecare and their companions and relatives. The overview was completed after the dispatch of the "home care advancement challenge" this mid-year. The undertaking expects to handle the issues of the homecare division and change the administration. (BOOK REVIEW, 2001) The primary three most vital variables in offering excellent homecare were recognized as the adequate time for consideration (69%), benevolent, deferential, appropriate compensation specialists (38%) and the decision about administrations (53%). Furthermore, the fundamental difficulties confronting associations that give consideration were referred to as excessively few completely prepared consideration laborers, gathering authorizing and a deficiency of factor specialists. At the point when asked what might enhance home care, numerous said increasing the enrollment, preparing and observing of new and existing staff. "Homecare should be seen as a skilled profession as opposed to work that fills the hole," said one respondent. Others focused on the significance of the relationship between the consideration laborer and the individual getting homecare. One said: "Having the same mindful and deferential person convey the concern consistently to guarantee that a relationship creates between the gatherings so that each person values the other." Furthermore, another composed: "Permit adequate time for individuals accepting consideration to be dealt with as individuals, not 'undertakings to be finished'." Different proposals included making more data about administrations accessible. "The issue I have encountered is that data required on government suppliers (private, PAs, and so forth) is not effortlessly available for those that need it, i.e., the customers and their families," one individual remarked. Respondents additionally offered their thoughts for enhancing home care: "There should be more tightly concentrate on standard assessing of customers to guarantee the consideration settled upon is given," one composed. Another proposed: "Make it territory based the littler the catchment range, the more inclined to fabricate a notoriety and association with the neighborhood group." Somewhere in the range of 54% of home care suppliers who reacted to the study said they didn't think gatherings cooperated with other people to orchestrate great quality homecare. At the point when gotten some information about their encounters of homecare, 56% of respondents reported an active involvement with individual consideration staff, contrasted and 10% who said their experience was negative. In any case, 40% said their experience of neighborhood powers surveying their needs and orchestrating consideration was poor or destitute, contrasted and only 20% who thought it was excellent or great. (BOOK REVIEWS, 2001) 3. If you watch over somebody with a maladjustment, the principles on privacy can frequently be frustrating. You may find that wellbeing experts or staff do not give you data about the individual you administer. This fact sheet takes a gander at these issues and how you can attempt to anticipate them happening in what's to come. In this factsheet, we utilize the word 'carer', which can likewise incorporate companions, what's more, relatives. We use "relative" for the individual you administer to or are supporting. We additionally employ the word 'experts'. It spreads people who work in wellbeing and consideration political administrations, for example, specialists, GPs, common laborers Also, nurture. It likewise incorporates individuals who work in different departments, for example, lodging officers, post-trial agents, and promoters. Professionals can just share data about your relative with you or other individuals if your family lets them know that they can. (Feldman, 2002). An expert can now and again share personal data without your relative concurring, however just in extremely constrained circumstances. It can incorporate when it is in people in general's interests. If you are worried about your relative or need to give experts some data about them, experts can hear you out. Notwithstanding, some may say they can't. If your family is cheerful for experts to share data with you, it could help for them to state this explicitly on an actual structure. Your relative could likewise draw up a development explanation which clarifies what they might want to happen on the off chance that they get to be unwell, and their judgment is influenced. Why do we have to share data? You have the privilege to have data about you kept secret, be that as it may, we may need to share some on occasion to ensure you get the administrations you require. Wherever conceivable, data will as it were be imparted to your assertion. By offering data to individuals specifically included in your consideration, we attempt to decrease the requirement for you to rehash the same data. In some cases, data should be shared to secure you, or other individuals who might be in danger.Some data is shared inside the NHS to guarantee that we keep on providing high administrations. At the point when your data is utilized for educating, review or research purposes, points of interest that may distinguish you by and by are evacuated. (Sheridan, 2008) Who is data shared with? Data is imparted to experts or staff specifically included with the procurement, arranging and administration of your consideration i.e. your review group. Your review panel may require access to your significant past wellbeing and social concern records. On the off chance that specific issues need to upgrade classification (for instance, exceptionally touchy material from treatment sessions) and are not applicable to hazard appraisal, "obligation of consideration" or kid assurance then it is conceivable that records of this write can be held as the secret works are secured encoded archives on the electronic documents framework. Applicable data is imparted to different administrations or groups when they likewise require data to furnish you with a valuable management. Sharing data without your understanding There are a few circumstances in which we may need to pass data to individuals outside of Sheffield Health and Social Care Trust without your assent. These are: when we are required by law or court request when it is important to secure you or another person to avert, identify or arraign a genuine wrongdoing where experts need to share data as a significant aspect of their obligation of consideration If conceivable, this will be talked about with you before it is finished. Be that as it may if you are excessively unwell, or if, making it impossible to do as such would put the labourer at genuine danger, this won't not be conceivable at the time 4. Moving to a consideration home is a noteworthy life change, regularly the last move individuals will ever make. It can mean the loss of connections and also of a domain in which many feelings and recollections are contributed. For some, the move might be vital because of a decrease in physical and emotional well-being, decrease in or the end of freedom, or the demise of an accomplice. In any case, while such a move frequently has negative undertones, assuming legitimately arranged and oversaw it might bring advantages what's more a superior personal satisfaction. There are different approaches to rolling out the improvement a positive one, including dodging weight being carried on the more seasoned individual; guaranteeing that the choice about where to live is mutually made by the more experienced person and their family; giving relatives and the imminent inhabitant with satisfactory data; and permitting the more established individual to hold control over basic leadership. The ' attempt it and see' approach, where potential inhabitants can stay in administer to a couple of hours or even a couple days, is a helpful route in which inhabitants can begin to make an educated decision. More seasoned individuals and their carers need to feel bolstered in dealing with any sentiments of blame, distress, misfortune, melancholy or indignation connected with the change. Generally speaking, the procedure of entering a consideration home should be considered as much an open door to acknowledge new open doors and difficulties as it is an aftereffect of some loss of autonomy or wellbeing status. Primary focuses More seasoned individuals can be proactive in deciding to move into a consideration home and picking which one they incline toward. Where a confirmation is arranged and where occupants are included in the decision-making process, the change by consideration is simpler. The choice to move into a home can be especially troublesome when require instead of longing activates it. Also, there is proof that unseemly confirmations happen. This has obvious monetary ramifications, yet it likewise brings up the issue of whether individuals are once in a while being put in consideration homes pointlessly References BOOK REVIEW. (2000). Social Work in Health Care, 31(4), pp.107-111. BOOK REVIEW. (2004). Social Work in Health Care, 31(4), pp.107-111. BOOK REVIEW. (2001). Social Work in Health Care, 33(2), pp.113-116. BOOK REVIEW. (2000). Social Work in Health Care, 31(2), pp.105-108. BOOK REVIEWS. (2000). Social Work in Health Care, 30(3), pp.111-115. BOOK REVIEWS. (2001). Social Work in Health Care, 32(3), pp.105-115. BOOK REVIEWS. (2002). Social Work in Health Care, 35(3), pp.101-110. Feldman, R. (2002). Health Care and Social Work Education in a Changing World. Social Work in Health Care, 34(1/2), pp.31-41. Forrest, S. (2013). Health and Social Care Education. Healthand Social Care Education, 2(2), pp.1-2. Rehr, H. and Rosenberg, G. (1991). Social-Health Care. Social Work in Health Care, 15(4), pp.95-120. Rosenberg, G. (2003). ADVANCING SOCIAL WORK PRACTICE IN HEALTH CARE. Social Work in Health Care, 8(3), pp.147-156. Rosenberg, G. (2006). Reviewing for Social Work in Health Care. Social Work in Health Care, 23(4), pp.1-2. Rosenberg, G. (2008). Reviewing for Social Work in Health Care. Social Work in Health Care, 27(4), pp.1-2. Sheridan, M. (2008). Time Management in Health Care Social Work. Social Work in Health Care, 13(3), pp.91-99.

Brand Personality And Consumers free essay sample

Brand personality is the way a brand speaks and behaves to its consumers. A brand’s personality is like a set of human characteristics that one would associate with the brand, which allows their consumers to relate. Customers are more likely to purchase a brand if its personality is similar to their own as it gives the opportunity for consumers to make a connection with a particular brand. A brand’s personality stems from a companies understanding of their market so well that the brand actually starts to embody the traits their consumers hope to see in them. It means assigning human personality traits to a brand to make them different from their competitors, and more relatable to their consumers. These personalities are consistent across the brand, with their employees to their packaging. Much like human personalities, they are built over time, and are created through consumer experiences with the brand. We will write a custom essay sample on Brand Personality And Consumers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brand personality is an evolution of brand identity, it is more than a companies logo, typeface and tagline. It’s about playing to a particular emotion in your consumers and being able to evoke that emotion when ever they see you. It is what makes the brand likeable. Take Disney for example, Disney is like a young child with a very wholesome imagination. They believe in magic and makes life fun at any age. Their personality is very enchanting and joyful. There are five main types of brand personalities: excitement, sincerity, ruggedness, competence and sophistication. Excitement: carefree, spirited, youthful Disney Sincerity: genuine, kind, family-oriented, thoughtful Dove Ruggedness: rough, tough, outdoors, athletic Tough Mudder Competence: successful, accomplished, influential, a leader Apple Sophistication: elegant, prestigious, pretentious – Rolls Royce Some examples include Marlboro cigarettes being very masculine while Vogue slim cigarettes are very feminine. A more common example that almost everyone will remember are the â€Å"Buy a Mac† advertisements. Apple have made a strong advertising campaign promoting their brands personality. The PC representation is played by an older, more corporate personality while Mac is being shown as younger, more trendy and casual, and even easier to connect with. Brand personality not only includes the personality characteristics, but also the demographic features like age, gender or class and lifestyle. Personality traits are what the brand exists for. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. Take a look at The pepsi cola company for example. They have Diet Pepsi and Pepsi max, which are both just sugar-free low calorie versions of the Original Pepsi. Pepsi max was created when marketers realised Diet Pepsi was seen as too feminine and sophisticated to appeal to most men. Pepsi Max’s brand is more masculine, with exciting and rugged traits. Having a brand personality is important to appeal to consumers. Consumers are more likely to purchase products from a brand that they connect with, and companies are always searching for ways to create strong emotional brand connections with their consumers. One way to accomplish this is to match the brand’s personality with the consumer’s self. This is driven by the fact that these connections lead to higher levels of consumer loyalty, which then increases the companies financial performance. Consumers with particular personality traits often like to see similar traits amongst their favorite brands. According to the five-factor model there is five dominant traits found in human personality, including: Openness to experience, Conscientiousness, Extroversion, Agreeableness and Neuroticism. A consumer’s personality is often a combination of these traits, with some being more principal than others. The traits found in the five-factor model have been shown to impact consumer behaviors such as buying, bargaining, compulsive shopping and even commitment to environmentally friendly products. Just like a humans personality affects their relationship with you, it is much the same with brands. Consumer researcher Susan Fournier proposes that the overall quality of the relationship between brand and consumer can be describes in the following ways.

Alfred Hitchcock Essay Example

Alfred Hitchcock Essay Alfred Hitchcock (13 August 1899 29 April 1980) is perhaps one of the most renowned and innovative film directors in the history of cinema, with an incredible film-making career spanning over half a century and dozens of award- winning films. He specialized in the psychological thriller genre, creating famous hit films such as Psycho (1960), North by North-west (1958) and Vertigo (1959) and revolutionized many cinematic techniques such as camera angles, lighting and sound which he used extensively in his films to successfully create a variety of moods and atmospheres in scenes and to manipulate the audiences feelings and emotions from fear, shock and suspense.Psycho was based on the novel written by Robert Bloch, and is probably one of the most recognisable and famous films made by Hitchcock. Released in 1960, it initially received mixed reviews from film critics, but soon it became a massive hit at the box office and thousands of people around queued up at movie theatres to watch t he film. Later, many critics considered it Hitchcocks best film and praised Psycho as a masterpiece of cinematic art. Despite all these good reviews, the film caused a lot of controversy because it contained quite explicit gore and sex references, things that have rarely shown so strongly on American films as in Psycho .For example, there is a scene where a shadowy figure brutally stabs a woman while she is showering, and an embalmed corpse is shown during the end. Although these scenes are nothing compared to the brutal and overwhelmingly gruesome horror films of today, Hitchcock still struggled to get his whole film released due to censors efforts to delete several explicit shots in the movie. Psycho was known as the mother of all horror films and Hitchcock basically formed the whole archetypical basis for most horror and thriller films that were released after it.Shot in stark black and white, the film Psycho portrays young secretary Marion Crane as she successfully steals $ 40,0 00 from her employer and leaving her town of Phoenix in Arizona, intending to get married. However, as Marion escapes, she drives through a heavy rainstorm at night and accidentally drives off the highway, driving along an unlit road and turning up at the eerie, seemingly deserted Bates Motel, in the middle of nowhere. However the motel owner Norman Bate hurries out and helps her inside with her bags while the rain pours around them.After Marion has settled into her cabin, Norman Bates innocently invites her to have dinner with him in the massive, eerie house that overlooks the motel, however after he has a loud and furious argument with his invalid mother up in the second floor of the house, he brings the dinner down to the motel and suggests to Marion they have it in the parlour. The parlour scene is the scene prior to the famous, celebrated shower scene, and Hitchcock is very successful in this scene in using his technical mastery of camera angles, lighting and clever imagery to foretell the future events of the film. The scene begins when Norman walks into the darkened parlour and switches the light on, illuminating the room .The parlour, where the scene takes place, is a very interesting room which reveals a lot about Normans personality. It is decorated with stuffed birds of prey, like owls and large ravens, hanging from the walls and ceilings .The camera pans to each one, finally showing Marions uncomfortable expression with eating in a room full of stuffed birds. The two characters sit on the opposite ends of the room, both facing each other; however the camera never shows both of them in the same shot for most of the duration of the scene. In the scene Hitchcock makes clever use of camera angles and the position of the actors in the camera shots to subtly show to the audience the emotions of the two characters and who has power in the conversation .He also uses lighting to show the personalities of the two next to where Marion is seated there is a br ight light so there is almost no shadows on her , however, Norman is sitting in the dark side of the room, and most of the time half of his face is shrouded in shadow, something that cleverly shows his dual or split personality that is revealed and explained later in the movie.Marion starts eating her dinner, while Norman never touches his. Instead he watches her intently, sitting upright as she nibbles her sandwich, looking frightened as well as very interested. He remarks to her You eat like a bird which she replies to Youd know, of course as she looks around the room at the large stuffed birds, staring at her form the ceiling. They have a noticeably uncomfortable conversation about his strange hobby (taxidermy) which fills the time, not pass it and the audience notices his lack of friends. For most of the start of the conversation, the camera switches smoothly between Marion and Norman as they talk, and the camera angles are ordinary, shot at neither a low or high angle shot. Ho wever, as they start to talk about Normans mother and his furious argument with her, Norman is strangely shot in a very low angle- shot, that is cleverly framed to include the huge stuffed owl that hangs from the ceiling above his head, causing the audience to think of Norman as some kind of predator.His face is also half-shrouded with shadow. This change subtly shows that Norman has gained the power in the conversation. Despite this, his voice is still quiet. Suddenly, as Marion delicately suggests that Normans mother should be put someplace else in other words, an institution, the mood and the atmosphere of the room goes cold and foreboding, and the camera switches to Norman using a close-up shot of his face as he slowly leans in towards Marion, showing his angry face. Deep violins and cellos play slowly and ominously in the background, showing the seriousness of the conversation but not too loud as not to obscure Normans words. The camera quickly switches to Marion a few times, f raming her perfectly with a high-angle shot to show her powerlessness. The music rises with Normans simmering anger, and he furiously scorns Marions suggestions, but then leans backs against his chair and the music quietens with his anger, suddenly he is back to his friendly, affable personality. Now that the audience know the Norman is trapped in a situation where he has to care for his ill mother or let her die, they sympathize with him more.Afterwards, Marion decides to leave and thanks Norman for the dinner. While doing so, she stands up and talks a bit more, and the camera frames her with a low-angle shot- while showing Norman, who is still seated, in a very high-angle shot; this shows that Marion has regained power and to make the audience to think of Norman as less of a threat to Marion than before. However, before she leaves the room, Norman quickly asks Marion her name, and she accidentally replies with her real name (Marion Crane), not the name she signed in the motel ledg er (Marie Samuelson). The audience wouldve realized by now that there could be a connection between Marions bird-related surname with the birds of prey that Norman Bates stuffs, which he calls his hobby, and if this is perhaps a glimpse of the fate of Marion Crane, however they cannot be too sure at this moment, as why would Hitchcock kill the main protagonist so early in the film?After Marion leaves the room, Norman stands up and starts chewing some gum. His mood and personality has changed dramatically; he is suddenly more relaxed and casual, contrasting with his nervous and edgy temperament that he had when Marion was in the parlour. Walking towards the counter and picking up the ledger, the audience notice how confident he has become, and wonder what the reason is. He opens the ledger and the camera shows a close-up of what hes reading- the fake name that Marion wrote on her arrival to the motel- and then switches back to his face, while he shows a slight smirk at the false name and location. Then, he slowly walks back into the dark shadowy parlour, his face and body covered in darkness, and stops before a wall, momentarily surrounded by large, sinister birds of prey. The audience can see that he is trying to listen to whats happening next door, and then removes a painting on the wall that separates the parlour from Cabin Room 1 where Marion is staying to reveal a small jagged peephole cut into the wall, a beam of bright light coming from it.Peering into the small hole, it is revealed to Norman that Marion is undressing to take her shower. Hitchcock uses a point-of-view shot with the camera to show to the audience exactly what he is seeing, and they feel uncomfortable to be put in a position where they can spy on Marion. Next, the camera switches to an extreme close-up of Normans face, filling the screen with just his unblinking eye, which is illuminated slightly due to the hole. The music that is played during the scene (sinister, high-pitched, violins an d cellos) is very effective as it adds to the mounting creepiness of Norman Bates. Norman puts the painting back , and gazes at nothing, as though he is thinking intently about Marion, a stony, evil expression on his shadowy face .The audience are very fearful at this point, as they think that Norman could now try to assault Marion or alert the police over her fake name, and as he walks resolutely out of the parlour while the music gets slightly faster and louder, but the audience relax, as Norman instead walks up the hill to the large, sinister house where his mother is, and walks inside, shutting the door after him. The camera uses a long shot when he does this, to suggest that Norman is no longer a threat as he is so far away, lulling the audience into a false sense of security. The audience are now itching to find out what happens, whether Marion would escape with her boyfriend or give up the money, and as they know that they watching a Alfred Hitchcock movie, they know that the re are probably many shocking twists that make his movies so exciting, but perhaps not as shocking as what happens next in the filmThe camera switches to the interior of Cabin Room 1 and shows Marion, who is now clothed in a bathroom robe, scribbling on a piece of paper before ripping it out and tearing it to pieces. She walks to the bathroom and flushes the pieces of paper down the toilet (shockingly, another ground-breaking moment- a toilet flushing had never been seen or heard on American films, which was to jolt audiences, but not nearly as much as her brutal murder) and takes off her robe, steps in the bathtub, closes the shower curtain and turns the shower on.This is the beginning of the famed shower scene, where Marion, what the audience think is the movies main heroine and protagonist gets violently and brutally killed off while shes having a shower in the motel bathroom, in an unexpected twist that shocked the audience. The scene is only 4 minutes long, with over 70 differe nt shots and many camera angles and it took 6 days to fully film it. Hitchcock paid enormous amounts of attention to details, and used cinematic techniques extensively such as camera angles, music and sound effects to create a truly horrific murder scene.As Marion is showering, one of the most noticeable features of the scene is the extreme crispness and loudness of the sounds that she makes, accentuating the lack of other noise around her. Furthermore, as she is showering, it looks like she is really enjoying herself, as though the shower , probably because she has decided to go back to Phoenix and the water is having a cleansing effect on her, cleaning all of her guilt. Next, the camera shows Marion from behind to show the shower curtain. The bathroom door is opened, and the audience can just about see a sinister, shadowy silhouette through the translucent shower curtain as he/she steps forwards towards the shower, although Marion is oblivious to her surroundings. By now, the audi ence would be screaming at the screen, telling Marion to look behind her, but the silhouette pulls across the curtain (the sound of this is amplified greatly to emphasize its abruptness) to reveal itself -an unidentifiable, shadowy figure brandishing a large and menacing knife, one of the most iconic images of the horror genre, and stabs Marion repeatedly as she struggles.The sequence of shots that follows are shot from many different angles and altogether there were more than 70 shots, and the shower scene is sometimes hailed and the well-edited scene in history. As the figure stabs Marion, the camera quickly switches from Marions horrified, screaming face to the shadowy figure and back again, shooting the two from many different angles. This emphasizes the extreme franticness and rapidness of the murder. Furthermore, it gives the impression that Marion is completely surrounded and cant escape. Also, the camera shows the murderers arm move in a stabbing motion many times, so that e ven though the audience never really see the knife stabbing her skin, they use their imagination to fill up the blanks. About forty-seconds of brutal violence later, the mysterious figure swiftly leaves the bathroom and the camera cleverly only shows the back of it to conceal his/her identity.Meanwhile, Marion is left in the bath, bleeding to death, and the camera shows her hand slowly sliding off the tiled wall, signifying her diminishing life. Also, as her body falls to the floor of the bathtub, there is a shot of Marions face, which is cunningly framed so she is not in the centre of the shot, but more to the right of it. This camera shot shows how Marion is not the main protagonist and heroine of the movie anymore. She falls forward with her hand on the shower curtain , breaking it and laying on the floor dead while the camera pans to the bathtub the where the water is washing away Marion s blood down the plughole.Music and sound effects are perhaps the most effective techniques used here. When the silhouette appears, one of the most iconic movie soundtracks in film history plays; a tumultuous and ear-piercing cacophony of short, high screeching notes played by violins cellos and other string instruments that greatly emphasize the franticness of the scene. It was music that made the audiences skin crawl and their hairs to stand on end. Alfred Hitchcock actually didnt want any music in the shower scene, but after he heard the score composed by Bernard Hermann, it influenced the scene a lot, greatly adding to the horror and tension. It gradually became higher and louder as the murder goes on, accentuating the heightening horror of the scene, but then goes very melancholy and slow as Marion is left to die in the bathroom, signifying the last few moments of her life. It stops altogether after she falls over and breaks the shower curtain, and the only sound left in the scene is the splash of water from the shower falling on the bathtub. Sound effects also added to the horror. For example, the sickening sound of the knife slashing through Marions skin is very audible; giving the audience impressions that the cuts are very deep (the sound was actually made by stabbing melons with a knife)By exposing the audience to forty-five seconds of nonstop violence without actually showing any gore or blood, Hitchcock leaves it up to our imagination. Imagination has no limits which is why the scene is timeless and just as shocking half a century later. The shock is not only the sudden bombardment of cuts but the fact that he killed off his leading lady. We looked through her eyes, listened to her thoughts and witnessed her actions only to see her naked body slashed to an ugly death. With more than an hour to go, anything is possible. Even though the film had a low budget, and the props used in the shower scene were quite crude and unsophisticated (although it was 1960, and special effects werent really used in films back then) Hitchcock uses his technic al mastery of cinematic techniques to make the shower scene and the whole movie one of the most famous in film history.